Adidas x NC State
Wolfpack Outfitters
Ultraboost Promo
The Adidas Ultra Boost 2021 NCAA “NC State” running shoes were released in August 2021, and were sold for a limited time at Wolfpack Outfitters. I worked with Taylor Wood to develop the following promotional materials for the store’s release of the shoes.
These posters were released for the launch of the limited edition Adidas Ultraboost. The first poster was used as a teaser prior to the shoe drop, and the next was used after the official announcement to direct prospective buyers to the store and its website.
The shoes were staged on their own shelving unit, wrapped with the same texture as the promotional materials. They also featured product highlights and some detail shots of the shoe.
The images below were shared on social media to tease the release of the shoe as well as showcase various details and angles.
These limited edition running shoes were also advertised with the above web banners on the Wolfpack Outfitters website. The banners also served as links to the shoes’ webpage where they could be purchased.
Subscribers to the Wolfpack Outfitter’s email list, including students, alumni, faculty and staff received emails like this one encouraging them to visit the store and its website to learn more about the limited edition shoe.