Adidas x Wolfpack Outfitters
Ultraboost Launch Promo
The Adidas Ultraboost 2021 NCAA “NC State” running shoes were released in August 2021, and were sold for a limited time at Wolfpack Outfitters, the NC State on-campus bookstore. Promotional materials such as posters, emails, and social media posts were initially designed to inform students, parents, and alumni of the shoe drop, then updated to drive prospective buyers to the bookstore and its website for purchase.
Social media posts featured various images of the shoes provided by Adidas with the design developed for Wolfpack Outfitters.
The shoes were staged on their own shelving unit, wrapped with the same texture as the promotional materials. They also featured product highlights and detail shots of the shoe provided by Adidas.
